Published March 5, 2019
HOW TO FIND A GOOD GRAPHIC DESIGNER - PART 3
You can find many excellent and qualified graphic designers on LinkedIn, by searching Google, through local networking organizations or your Chamber of Commerce. As I wrote in my last article, ideally, you want to work with someone local. But regardless if you meet in person or over the phone, there are a few technical things you'll want to know.
Questions to ask before you hire a graphic designer:
1. Do you have a website?
A good designer should have a website. After all, that’s their business. Take a good look at it (in fact, you might have already seen the website by the time you contact the designer). Does the work look professional? Does the work appeal to you? Please know that designers can produce many different styles, so if you don’t see exactly the type of design you had in mind for your business, give them a chance.
2. What graphic design programs do you work with?
These days it’s easy to call yourself a graphic designer, because anybody can get their hands on some type of a design program. But please consider this: the fact that someone owns scissors does not make them a hair stylist. Real hair stylists have professional tools and know how to use them. Qualified designers work with the Adobe programs Illustrator, InDesign and Photoshop.
3. Can you deliver print ready (aka camera ready) files?
Most likely you will need some printed materials, such as business cards, ads, maybe even a brochure. You want a graphic designer who does not only design your project, but who can also produce a final high resolution file (with crop marks, bleed, and high res pictures) that can be sent to print. On that note: clients have asked me if I do production for digital materials. There really isn’t much to produce. What I, as the designer, see on the computer when I design the piece is exactly what it will look like when it’s online. This also means that files meant to go digital take less time, because the designer doesn’t need to add all the extras that are required for printing.
4. Will I be able to choose my own print shop or do printed materials come directly from you?
Different designers offer different service options. Ask what the options are or if they can accommodate your request. While the “full service” option (you don’t deal with a print shop, and you get one bill from your designer that includes design, production and printing) is very convenient, it might also cost a little more, as some designers mark up the cost of printing.
Hope this helps :)
© 2017 Angela Rubien, Angela Rubien, Graphic Design, Websites, Advertising, Branding & Identity, Redondo Beach, Torrance, Manhattan Beach, firstname.lastname@example.org