A new logo is a little bit like getting married. Most of all, you should love it and feel a connection. But it should also have qualities that make it stand the test of time. I will develop a logo and branding that you'll love and that will work for you in the long run.

There is more to a brand than just a logo. It’s a general consistency in how all your marketing materials - from ads, to brochures to your website - are handled. The same colors and fonts should be used throughout, and you might want to employ secondary graphic elements to support your look. Logos will be applied in many different forms. They need to be recognizable when printed small and you should always have a greyscale version of your logo at hand.

If you're still in love with the logo you have right now, but feel it's getting a little old, consider a make-over and refresh your relationship.